The execution platform for proactive care.
Every patient's full picture in one place. Care plans defined by you, delivered by Freia between every visit, with clinical control at every step.
Dr. Sebastian Pedersen · Founder, Freia
The problem
Your care plan only works if it actually happens.
You spend an entire consult building the right plan. Your patient nods, takes the paperwork, and walks out.
Three months later, they're back, and not much has changed. Not because they didn't care. Because between visits, nothing was there.
- Patients have questions at 9pm, not 9am
- Adherence drifts the moment context fades
- You can't follow up with every patient, every day
This isn't a compliance problem. It's a presence problem. And every clinic has it.
The system
Three steps. One clinical execution layer.
Minimal workflow change. Maximum clinical reach.
See the full picture
Every patient's pathology, biomarkers, imaging, wearables, and behaviour data in one unified view. No more scattered results across disconnected systems.

Biomarker Snapshot
Define and deliver
Build the care plan in your consult. Medications, supplements, behaviours, biomarker targets. Freia takes it from there, executing the plan between every visit.

Know who needs you
See exactly where every patient is in their care journey. Who is active, who is drifting, who is at risk. Freia surfaces who needs your attention before outcomes suffer.

Every patient's pathology, biomarkers, imaging, wearables, and behaviour data in one unified view. No more scattered results across disconnected systems.

Biomarker Snapshot
Clinical intelligence
Ask Freia anything about your patient cohort.
Freia runs automatically across your clinic. Surfacing who needs attention, flagging drift before it becomes disengagement, and answering clinical questions in plain language.

Safe by design
AI that answers from your plan. Nothing more.
Most clinical AI raises a fair question: what happens when it's wrong? Freia was built around that question. Every response comes from the care plan you defined, not from general medical knowledge, not from the internet, not from guesswork. When a patient asks something outside that boundary, Freia says so and routes them to you.
Bounded to your plan
Freia answers patient questions from your care plan only. It cannot diagnose, recommend treatment, or go beyond what you've defined.
Escalates by default
When clinical judgment is needed, Freia flags the conversation to your care team, with full context attached. You step in with everything you need.
Fully auditable
Every patient conversation is visible to you. Read the full thread. Step in mid-conversation. Nothing is hidden, nothing is unsupervised.

Why Freia
Designed for real clinical practice.
Your patients aren't alone between visits
Every patient gets a care companion that knows their plan, their priorities, and their context. Available at 9pm. Answering from your plan. Never replacing your judgment.
One picture of every patient
Pathology, biomarkers, imaging, wearables, unified in one clinical view. No more chasing results across disconnected systems before a consult.
Know who needs you, before they tell you
Freia's analytics surface who's drifting, who's at risk, and who needs attention across your whole clinic, in real time.
Review only when it matters
Freia handles the routine. You see the patients who need clinical judgment. Not every patient, every day.
Works with your existing tools
No system replacement. No forced behaviour change. Freia layers alongside your current stack.
The patient experience
Your patients, looked after.
Every behaviour logged. Every biomarker tracked. Every question answered from your care plan, not from the internet.




Freia answers from your care plan only. It doesn't give diagnoses or change treatment.
Clinical evidence
What consistent execution looks like.
De-identified patient data from Australian clinics using Freia. All results reflect clinician-defined plans executed between visits. Risk reductions are estimated where noted.
Clinics using Freia see measurable improvements in patient adherence and biomarker outcomes within the first 90 days. Without adding headcount.
See Freia in action →Safety
Built for clinical trust.
You stay in control
- All AI outputs bounded by your defined care plan
- AI does not make medical decisions
- AI executes clinician-defined intent only
- Clinician can read and step into any patient conversation
- Full conversation auditability and traceability
- No patient data retained or reused by AI models
From code to clinic
- Penetration tested by a third-party security firm
- ISO 27001-aligned architecture and controls
- Compliant with the Australian Privacy Act
- GDPR- and HIPAA-aligned infrastructure
- AES-256 encryption at rest and in transit
- Role-based access and full audit trails
- No AI model stores or reuses health data
Freia strengthens clinical control. It does not replace it.
Is Freia right for your clinic?
Designed for:
- Prevention and longevity programs
- Chronic disease management
- Personalised medicine models
- Clinics delivering longitudinal, between-visit care
Clinics typically start with a defined patient cohort and expand once fit is proven.
Not designed for:
- One-off consult models
- Clinics without structured follow-up
- Generic wellness or self-directed programs
Partner with Freia
Freia is in use with clinics delivering personalised, preventative care across Australia.
We partner with clinics focused on longitudinal care and measurable outcomes.
Prefer to reach out directly?
Your patients deserve presence. So do you.